anonymous 1727608746957

??? Chanel crocs actually exist??? Damn. Also heyyy from your standpoint in the fashion industry (assuming luxury fashion?), is it actually true that a luxury brand’s main target consumer demography are upper middle class rather than the top 1% of the population (even though they hold like 70% of a nation’s wealth)? Except for Hermès or something I guess

They don’t 😭 (they should make some though for me 👀). I’d say only a small amount of luxury brands are only aiming for that top 1% (imo) but more and more brands have what people call the ‘affordable luxury’ ranges these days. It’s a tricky one to answer because I’d say brands want their hands in all pockets but they keep the markets very separate in terms of things they put out. A clear example of this is like the stuff you with the big bold logs and the very clear brand names on are usually catered towards the everyday consumer who might want to treat themselves to a luxury good. That’s not catering to their top 1%. Things that you see on the runway or in exclusive lines but aren’t easily accessible in their flagship stores are for their more high profile consumers.

Chanelcrocs 1727610181186

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